Dubai-based Behnood Javaherpour, Founder of Behnoode Foundation and luxury fashion brand BEHNOODE, announced today the launch of the country’s first-ever Non-Fungible Token (NFT) Digital Islamic Art Agency. The soon-to-open art agency aims to modernize the artworks of talented Middle Eastern artists and sell its unique digital footprints through live auctions to fine art collectors worldwide.

“This “new” digital art market offers a host of benefits – democratization, since anyone can access it via a screen; secure ownership recorded on the blockchain; more transparency; speedier payment to the artists as well as royalties paid on resale.” said Behnood Javaherpour, the brainchild behind Dubai’s first-ever Digital Islamic Art Agency BEHNOODE Art

“Under this agency, we are going to help artists understand the whole process of modernizing the artworks through NFT. Our team will prepare and guide each of them on successfully utilizing this new platform.”

An NFT is a digital asset that represents real-world objects like art, music, in-game items and videos. They are bought and sold online, frequently with cryptocurrency, and they are generally encoded with the same underlying software as many cryptos.

“One of the key benefits of digital art is it allows direct contact with buyers, bypassing the traditional gatekeepers. Additionally, digital art isn’t created, shipped and so on, so it’s also saving the planet” added Behnood.

The Behnoode Art Digital Islamic Art Agency plans to put the Islamic and Middle Eastern artworks and artists at the forefront and celebrate the region’s rich arts and culture in the modern world as well as accommodating the fast responses to fit into the modern art world.

“We are currently working and finalizing our affiliations with several Islamic banks and financial institutions operating in the region, including investment companies to further create a community that values fine art while integrating modern technology.” said Behnoode

The first-ever NFT digital fine art auction under Behnoode Art is set to launch this month and will include contemporary artworks that juxtaposes ephemerality with permanence. Each piece is unique and there will only be 1 piece created for each artwork from local and Islamic artists in the Middle East region.