The sixth in a series of new interactive #DubaiDestinations guides issued today by Brand Dubai, the creative arm of the Government of Dubai Media Office, invites residents and travellers to explore the city’s vibrant hotspots through food, adventure, sports and art.

The latest guide, ‘Plan Your Weekend in Dubai’, lists a range of outlets offering diverse experiences in some of Dubai’s hippest areas, each of which offers a distinct vibe and choice of activities. The establishments listed in the guide represent Dubai’s vast diversity of offerings that define its unique destination experience. The areas featured in the guide include Jumeirah, Kite Beach, Dubai Marina, Dubai Harbour, Al Jaddaf, Dubai Water Canal, Al Quoz, Mina Rashid, Mirdif, Al Khawaneej, Al Wasl, Palm Jumeirah, Bluewaters, JBR, Nad Al Sheba and Al Barsha.

The guide is part of the latest phase of the #DubaiDestinations campaign that invites local and international audiences to enjoy an epic summer in the world’s best city to live and visit. Running until the end of August, the campaign encourages residents and visitors to discover Dubai’s diverse leisure, dining, adventure and family-friendly activities that make the city a one-of-a-kind summer destination.

Fatma Al Mulla, City Branding Executive, Brand Dubai, said, “Our sixth interactive summer guide, ‘Plan Your Weekend in Dubai’, released as part of the latest #DubaiDestinations campaign enables both residents and travellers to discover a wide range of experiences, ranging from aquatic escapades and sightseeing cruises to specialty cafés and avant-garde art galleries. The guide is a starting point for savouring the charm and dynamism of the city in an intimate new way. The guide has been designed to help families plan their exploration of the city and make the most of a trip to each of its hotspots. The latest guide allows residents and visitors to satisfy their urban wanderlust both by visiting well-known attractions and discovering hidden gems.”

The first #DubaiDestinations summer guide lists 115 indoor destinations for children while the second one features 40 of the best summer camps. The third lists top-rated summer getaways, including hotels and theme parks, while the fourth lists a range of activities that can push your physical and creative boundaries and the fifth lists the season’s top culinary experiences and sartorial choices. All the guides, available in English and Arabic, can be accessed on Brand Dubai’s digital platforms, including its website branddubai.ae and its Instagram account @branddubai.

The #DubaiDestinations campaign is being rolled out over digital, broadcast, print and outdoor media to ensure it reaches large sections of local and international audiences. Brand Dubai is implementing the #DubaiDestinations campaign with various stakeholders and the creative media community. Key partners in the #DubaiDestinations campaign include the Department of Economy and Tourism in Dubai; Dubai Municipality; the Roads and Transport Authority; the Dubai Culture and Arts Authority; Dubai Sports Council; Dubai Ladies Club; Emaar; Dubai Holding; Nakheel Properties; Majid Al Futtaim Group; and Merex Investment Office.