The Commercial Compliance & Consumer Protection (CCCP) sector in Dubai Economy has started a series of field visits to monitor prices and promotional campaigns in the local market in view of the back to school season. The visits, which started last Wednesday and will continue for a week, aim to ensure market preparedness for the school season and avoid price manipulation. The campaign will cover major commercial centres and outlets selling school supplies and stationery in Dubai.

Ahmad Al Zaabi, Director of Consumer Protection in the CCCP Sector of Dubai Economy, said: “Through the field visits we aim to raise the awareness among consumers and merchants alike to avoid any exploitation, commercial fraud, or price tampering. So far, we have witnessed exceptional commitment from the sales outlets and stores that we visited and we noted that there is adequate stock and supply of school products and stationery.”

Al Zaabi added: “We are committed to upholding local market regulations and promoting co-operation between merchants and consumers in maintaining transparency across buying and selling, thus enhancing Dubai’s competitiveness and leadership as a business hub.”

CCCP reminded merchants that unreasonable price increases detected during the inspections and valid consumer complaints will attract penalties. Terms and conditions relating to promotional offers and sales are outlined in the Commercial Compliance Manual available on the Consumerrights.ae website. Consumers can submit their complaints and queries to Dubai Economy through the Dubai Consumer app available on the Apple, Google, and Huawei stores, the Consumererrights.ae website, or by calling 600 54 5555. Complaints about price increases should be submitted on the Price.ded.ae portal.