The Commercial Compliance & Consumer Protection (CCCP) sector in Dubai Economy has intensified monitoring of commercial outlets in the emirate, particularly those announcing promotional offers and discounts as part of the Dubai Shopping Festival and New Year season. The campaign is part of protecting the interests of all consumers, including residents and tourists, by ensuring transparency and authenticity of the promotions and reinforcing Dubai as a preferred shopping destination locally and internationally.

Teams from CCCP monitors market activity and inspects commercial establishments throughout the year and particularly during promotional sales and festivals that witness a high volume of visitors to Dubai.

Mohammed Ali Rashed Lootah, CEO of CCCP, said: “Retailing being an integral economic activity in Dubai we are keen to ensure the quality and authenticity of the promotions and discounts offered here by retailers and also see that consumers do not fall prey to unscrupulous practices.”

Lootah added that teams from CCCP follows up on all retail-related promotions and activities announced in Dubai and verify their compliance with the regulations of Dubai Economy. “We make use of all conventional and online communication channels to ensure that the promotions are genuine and retailers do not violate the UAE Consumer Protection Law.”

Lootah emphasized that Dubai being an open economy, retailers compete to attract consumers and hence consumers should be careful and purchase wisely. In the event of a misleading promotion or fraudulent practice consumers should report it to Dubai Economy on 600 54 5555, he urged.