Dubai’s highly anticipated annual shopping festival, Dubai Summer Surprises (DSS) is back with a bang and what better way to celebrate than visiting Dubai Festival City Mall, part of Al-Futtaim Malls for the opening. In partnership with Department of Tourism & Commerce Marketing (DTCM), the major shopping, dining, entertainment, and retail destination will be launching the 24^th edition of the popular shopping event with a beautifully choreographed light and music show with specially created projections illuminating the night sky in tune of “Dubai KawkabAkhar”. From fountains, lights, projections,and lasers, to Dubai Festival City Mall’stwo-time record-breaking IMAGINE show, the launch of DSS is not to be missed on Thursday 1^st July at 7:57pm.

This year DSS comes packed with amazing deals and promotions from the city’s most-loved retailers, which can all be enjoyed at Dubai Festival City Mall. From 1^stJuly to 4^thSeptember, visitors will be able to take advantage of a range of great savings, surprises, and rewards across participating retailers. Plus, Dubai Festival City Mall will be offering extra shopper incentives including a chance to win an AED 20,000 Festival City Malls gift cards each week when they spend AED 300 or more. All shoppers need to do is validate their receipts at the customer service desk to enter the weekly draw.So, get ready, and shop until you drop! Remember, DSS will run during Eid Al Adha as well as Back To School season making it a great time to pick up gifts for loved ones and stock up on school essentials.

Additionally, Dubai Festival City Mall is offering a host of free activities for the littles ones to enjoy, located at Festival Square. From a beach themed playground and sandpit, to a series of fabulous kid’s workshops, children will be spoilt for choice. Whilst those who want to have the opportunity to win instant prizes during DSS can spend AED 300 at any of the mall retailers, validate their receipts at the customer service desk and then complete all three skilled games for a chance to win amazing retailer giveaways and Festival City Malls gift cards up to AED 2,000.

David Huesser, Director Asset Management Al-Futtaim Malls said:“‘As ever, our focus at Dubai Festival City Mall is to provide our shoppers with exceptional experiences, so we are thrilled to be partnering with DTCM once again to launch DSS. Working closely with our retail partners, we will be bringing visitors some of the best offers they can get in Dubai as well as a range of fun-filled activities for the whole family all under one roof. We look forward to welcoming visitors to our world-class destination offering dynamic experiences to be enjoyed throughout the Summer and beyond.”

To mark a perfect end to a day of shopping and family-friendly activities, visitors can also head to the city’s iconic waterfront dining area offering a stunning view of the bay. With 15 restaurant options available, which overlook Festival Bay, visitors can choose from variety of cuisines including Italian, Seafood, Emirati, American, Lebanese, Indian and Turkish as they sit back and watch Dubai Festival City Mall’sone-of-a-kind laser, light and water show, IMAGINE.

Ready, set, save as Dubai Festival City Mall says aloha to Summer!