Dubai Holding, a diversified global investment company with operations across retail, hospitality, leisure and entertainment, has announced the launch of ‘Tickit for Good’, a campaign rolled out via the company’s new effortless and instant rewards programme, Tickit.

Dubai Holding pledges to match all Tickit member points earned during the Holy Month with funds in support of the Dubai Foundation for Women and Children (DFWAC). The initiative runs until 12th May 2022.

‘Tickit for Good’ aims to support disadvantaged, at-risk women and children of the Foundation, and reflects Dubai Holding’s ongoing commitment to empower women and advance gender equality in the UAE in support of United Nations Sustainable Development Goal 5.

Huda Buhumaid, Chief Marketing Officer of Dubai Holding, said, “After the successful launch of Tickit last month, we are delighted to leverage the interest and excitement generated by our new rewards programme for such an important cause during the Holy Month. We have been overwhelmed by the response to Tickit due its utmost ease in allowing members to earn rewards effortlessly, and what this means is that it becomes equally effortless for them to help others in dire need too. Our customers get rewarded for doing what they love to do, and we donate on their behalf. It’s that simple.”

Shaikha Saeed Al Mansouri, Acting Director-General of DFWAC, said, “Achieving gender equality for women and girls everywhere is vital, and we are confident that ‘Tickit for Good’ will contribute to this objective during Ramadan. I am hopeful that the outcomes of the partnership will enhance our local and global efforts to support women and children who need our help after the pandemic exacerbated social inequalities for the vulnerable and disadvantaged.”

Tickit members can enjoy earning points across more than 500 brands and outlets at some of Dubai Holding’s leading destinations, including Bluewaters, City Walk, La Mer, The Beach, Al Khawaneej Walk, Hatta Resorts, and Dubai Parks and Resorts. It can also be used to earn effortlessly instant rewards at the Majlis of the World at Global Village, Rove Hotels, Hillhouse Brasserie, The Duck Hook, Sikka Café, TIER Mobility and Washmen, among many others.

Shahram Shamsaee, CEO of Merex Investment, said, “Across City Walk, La Mer and The Beach, there are more than 160 restaurants, attractions, outlets, coffee shops and fashion brands accepting Tickit today. Tickit’s card-linked technology makes it effortless and easy for our customers to seamlessly use this attractive new loyalty programme. We are excited to support Tickit for Good to promote gender equality and support those in need during this blessed month.”

With Tickit, members can shop in stores or online with strategic partners such as Azadea through Azadea.com or at brands like Decathlon, Virgin Megastore, Urban Outfitters, Anthropologie, Boggi, Deichmann, Calzedonia, Missguided, Salsa Jeans, Sunglass Hut and many others.