The Dubai Marathon is proud to announce Xiaomi as an official partner for the 2025 event in a move that highlights Xiaomi’s ongoing commitment to promoting sports, innovation, and a healthy lifestyle.

The collaboration brings together a global leader in smart technology and one of the most prestigious marathons in the world, which will be staged for the 24th time on Sunday, January 12.

One of the Middle East’s most recognised events and an iconic race attracting participants from around the world, the Dubai Marathon offers a unique platform for athletes, enthusiasts, and spectators.

And the involvement of Xiaomi – a consumer electronics and smart manufacturing company – reflects the brand’s dedication to enhancing the marathon experience through innovation, creating a smarter, healthier world for all.

“We are thrilled to welcome Xiaomi as an official partner for 2025,” said Dubai Marathon Event Director Peter Connerton. “This collaboration combines the spirit of athleticism with Xiaomi’s passion for innovation, perfectly complementing our goal to inspire and motivate runners of all levels.”

The partnership is expected to further elevate the event’s status as one of the region’s premier marathon races and the fastest race of its kind in the Middle East. With Xiaomi’s support, the marathon is set to deliver an engaging, memorable experience for participants and fans across the Middle East and around the world.

Registration for the Dubai Marathon, the 10km Road Race and the 4km Fun Run can still be made online at dubaimarathon.org.

The 2025 Dubai Marathon is supported by the Dubai Sports Council, adidas, the Channel 4 Radio Network, Xiaomi, ITP Media Group, Bisleri Water, Dubai RTA, Dubai Police and Dubai Municipality.