Dubai Summer Surprises (DSS), the annual celebration of red-hot retail offers, exciting events and fun for the whole family, is set to return for its 24^th edition. Taking place from 1 July to 4 September, this year’s DSS is an action-packed extravaganza of shopping and so much more that will thrill residents and visitors every day for 10 weeks of summer fun.

Organised by Dubai Festivals and Retail Establishment (DFRE), the 2021 edition of DSS will showcase to the world exactly what makes summer in the city so special and the perfect time of year to visit and discover Dubai’s world-famous shopping, hotel, dining and entertainment options at incredible summer rates offering unbeatable value.

The city will be illuminated with colourful decorations and lighting to help residents and visitors get into the spirit of DSS and spread an atmosphere of fun and happiness around Dubai during the event.

This year’s DSS will get underway with spectacular opening day fireworks, projections and fountain shows at Burj Khalifa, The Palm Fountain at The Pointe and the Imagine show at Dubai Festival City Mall on 1 July.

Fans will relish the return of exciting promotions such as DSS Share Millionaire, Daily Surprises and many more. New additions to this year’s line-up include foodie events Summer Restaurant Week, the Big Eid Eat and Dine & Win, while families will enjoy the Movie Magic and the Summer Art Project.

As usual, DSS will give residents and visitors plenty of chances to win amazing prizes with raffles and gifts up for grabs as well as super offers in time for Eid Al Adha and the annual Back to School season.

This year will also see the return of much loved entertainers who will delight shoppers with special shows at the city’s malls and landmarks, while some of Dubai’s best hotels, attractions plus fitness and outdoor adventure destinations will also offer great deals throughout DSS.

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “Dubai Summer Surprises is one of the most eagerly-awaited occasions on the annual retail calendar. There is always great excitement felt right across the city as residents and visitors gear up for this major celebration of shopping and fun. With 10 weeks of unmissable attractions, promotions, raffles, family events and much more, this edition of DSS is shaping up to be one of the best yet.

“DSS establishes Dubai as the family summer destination of choice and highlights the summer period as a launchpad to accelerate momentum surrounding the city’s tourism sector. It is the first major event of a very important year for the UAE, with the Emirates celebrating its Golden Jubilee in December and Dubai staging Expo in October – both key milestones in the history of the nation. DSS will perfectly set the stage for what’s to come and we look forward to welcoming everyone to experience all that Dubai has to offer, to enjoy a wonderful summer and a memorable 2021 ahead.”

DSS takes place in partnership with key sponsors and stakeholders Emirates, AW Rostamani and RAK Bank, Majid Al Futtaim, Meraas – Dubai Holding, Merex, Nakheel Malls, Mercato Mall, Dubai Festival City Mall, Dubai Mall, Emaar Downtown and Dubai Marina Mall.

In a collaborative effort to ensure Dubai remains one of the safest cities in the world, all venues participating in DSS will follow all of the important health and safety procedures, including social distancing and the wearing of masks at all times.

The full calendar of events will be announced ahead of the festival onmydss.ae and @DSSsocial.