This year’s F/W20 campaign is full of super promotions and mega deals on the latest styles. But to make life easier for budding fashionistas searching for the next big looks and trends du jour, Dubai Festivals and Retail Establishment (DFRE) has teamed up with some of the city’s biggest influencers, bloggers and social media stars to showcase their pick of the best high-fashion finds and must-have pieces in stores.

A total of nine online personalities have selected their choice of accessories and wardrobe essentials. With options ranging from high-end international brands like Gucci to fast-fashion favourites Zara, there’s something for everyone – and it’s all certified fabulous!

Style coach, art director and Instagram favourite Yasmin Yousri’s pick for F/W20 will come as no surprise to her 415,000 online followers, with the TEDx speaker opting for classic Italian brand Valentino’s GaravaniSupervee handbag in Rouge Pur.

Emirati beauty blogger and influencer AlreemSaif proves she has great taste in accessories as well as the latest beauty looks with her choice of Gucci’s timeless Jackie 1961 Mini Hobo Bag.

No stranger to the city’s malls and fashion stores, Dubai-based personal shopper, stylist and Instagram influencer Nicole Majdalany picked out Spanish brand Zara’s Faux Leather Baggy Trousers. The on-trend essentials come with a high elastic waist for an easygoing and comfortable look and also feature front and back patch pockets, belt loops, a zip fly and metal top button.

Award-winning Emirati TV presenter and brand influencer Nouraldin proves he’s the king of uncomplicated and classic fashion styling with his choice of Dolce & Gabbana’s archetypical tailored coat – a fashion must-have for the cooler winter months in Dubai.

YousraMadbouli, the Egyptian beauty and lifestyle influencer who boasts more than 132,000 online fans, showed her love of the ever-popular chic yet casual style of Dior’s Walk’n’Dior sneakers. Her style of choice is the multicolour cotton version of the shoe with Rosa Mutabilis embroidery.

One of Dubai’s hippest content creators and the founder of the innovative and eclectic House of Nomad fashion line, Ahmed El Sayed’s pick of Jacquemus’ Le porte Azur Strap Card Holder proves he has his finger on the pulse when it comes to the latest super-stylish accessories.

Digital influencer, TV presenter and brand collaborator Tamara Jamal puts her best foot forward with her pick of the Ida Scrunch Leather Boots in cream colour from women’s footwear fashion house Amina Muaddi.

With 319,000 Instagram followers, Dino Tubic is one of the UAE’s most in-demand men’s fashion personalities. His choice of Zara’s staple Textured Check Overshirt is a super adaptable style essential that is perfect for any occasion.

Social media influencer Diana Ganeeva, who specialises in posts about beauty, fashion, lifestyle, photography and travel, takes inspiration from style icons of the past and present with her pick of Zara’s Long PlumetisSemi-sheer Gloves.

Each of the items chosen by the online personalities and influencers are available at stores and malls across Dubai as part of this year’s F/W20 campaign.

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