Eat App, a global leading restaurant reservations platform based in Dubai, has today announced the launch of its unique restaurant reservation technology to TheEmaar Hospitality Group, the hospitality and leisure business of Emaar Properties PJSC.

The agreement will see the Eat App technology rolled out across the F&B portfolio of Emaar Hospitality Group, and will power the operations and guest management across 50+ restaurants including At.mosphere, Address Downtown, Address Marina Mall, Palace Downtown, Vida Hotels and Resorts, and Armani Hotels Dubai, amongst others.

NezarKadhem, Co-founder & CEO of Eat App said, “We are delighted to be working with a sophisticated F&B operator such as Emaar Hospitality Group, who shares our vision of world-class hospitality. In their hands, Eat App can truly be used to its full potential and we are excited to be working together to build the next generation of technology-powered hospitality.”

Eat App is a cloud-based system that runs natively on iPads in each restaurant and will give Emaar staff access to reservations and guest information across the group. The software will be connected to Emaar Hospitality Group restaurant websites, as well as directly integrated with the U by Emaar loyalty app allowing staff to easily recognize and personalize the service for their most valued customers at any restaurant in the group.

David Feuillard, Co-founder & COO added, “By implementing Eat App, Emaar Hospitality Group restaurants is building a deeper and digitized understanding of their guests across multiple touchpoints allowing them to further deliver outstanding F&B experiences that naturally build loyalty over time.”

The roll out will also give Emaar Hospitality Group staff working across the restaurant portfolio access to a centralized guest database, with enriched guest data, that powers personalized guest experiences and more efficient operations.In addition, the Group will be using Eat App’s unique point of sale (POS) integration system which brings an extra layer of guest insight.

Till date, Eat App has raised US$7.2M, including investments from renowned Silicon Valley VC 500 Startups and MEVP, making it one of Forbes 50 Most-Funded Startups in The Middle East.