A retail and leisure oriented lifestyle in one of Dubai’s most sought-after residential destinations is the promise offered by Downtown Views, the newest residential project launched by global property developer Emaar Properties.

With Downtown Views, a brand-new development overlooking Downtown Dubai, Emaar is offering the unprecedented opportunity to own residences that are directly linked to The Dubai Mall, the world’s most visited retail and entertainment destination that welcomed over 80 million visitors last year.

Opening to uninterrupted views of Downtown Dubai, the most prestigious square kilometre on earth, Downtown Views is located on a nine-storey podium that is part of the ongoing expansion of The Dubai Mall.

Downtown Views, a collection of only 418 residences, will feature 1, 2 and 3-bedroom apartments as well as a collection of duplexes at the highest levels of the 55-storey structure. The stylish new residential destination overlooking Downtown Dubai will also be defined by high quality finishes and superior amenities.

Ahmad Al Matrooshi, Managing Director of Emaar Properties, said: “One of the key residential property launches this year, Downtown Views offers exceptional value across all aspects. Its biggest attraction is the location, directly linked to The Dubai Mall’s ongoing expansion, enabling residents to enjoy the unparalleled range of lifestyle, retail and leisure amenities offered at the world’s most-visited mall.

“Downtown Views also stands out for the sweeping views it offers of Downtown Dubai and the high standard of finishes and amenities. They become part of a vibrant community, assuring long-term value and a world-class lifestyle.”

Ideal for families and professionals, the Downtown Views apartments offer investors the choice of furnishing the homes of their choice. Several homes offer spectacular views of The Dubai Fountain, the world’s tallest performing fountain, and Burj Khalifa, the world’s tallest building. Downtown Views is also within walkable distance of the culturally and socially inspiring Mohammed Bin Rashid Boulevard.

Assuring greater connectivity and mobility, Downtown Views homes are also connected directly to the travellator that links The Dubai Mall with the Burj Khalifa/The Dubai Mall Metro station. All homes feature world-class entertainment and telecom connectivity, and elegant fixtures and fittings. Residents will also have assured covered parking as well as 24-hour maintenance and security support.

Potential investors can register interest online at www.emaar.com. The sales will be held on April 4, 2015, at three locations – Dubai, Abu Dhabi and Doha – simultaneously from 10am UAE time. The sales in Dubai are at the Emaar Pavilion on Mohammed Bin Rashid Boulevard, Downtown Dubai and in Abu Dhabi at the Emaar Sales Centre in Al Nahda Tower. The sale in Doha will be held at Four Seasons Hotel.

Emaar is also offering long-term investors and end-users the opportunity to register for the Emaar Preferred Access programme, also at www.emaar.com. Investors who make a down payment of 30 percent of the total value of the property and maintain ownership until hand-over is completed will be offered preferred access and the opportunity to own homes, subject to conditions, through this new customer-oriented initiative. Interested investors and end-users can also skip the line and register for the programme even on the day of the launch. ‘Skip the line’ avoids the need for waiting in the regular queues for property purchases or early registrations.

More information on the project is also available through the new ‘Online Sales Centre’ feature on Emaar’s e-Services App that can be downloaded on iPads and iPhones. Potential customers can use the App to register interest and even reserve the home for a period of five calendar days.

For more details on Downtown Views, please contact +9714 366 1688 (International) or 800 36227 (UAE), or email globalsales@emaar.ae.

Described as ‘The Centre of Now,’ Downtown Dubai is an established community with six world-class hotels, the Arabesque retail and dining out destination, Souk Al Bahar, as well as commercial precincts and a wide choice of leisure attractions.