At the Arabian Travel Market (ATM) 2015, held from May 4 to 7, at the Dubai International Convention Centre, visitors have the opportunity to enjoy a digital interactive experience of the world’s most-visited retail and entertainment destination, The Dubai Mall, as well as Dubai’s most compelling tourist attractions.

While Emaar Malls showcases The Dubai Mall and its mall assets in the city, Emaar Retail will feature its popular leisure attractions while Burj Khalifa brings its At the Top, Burj Khalifa SKY experience at the socially and digitally interactive stand UAE2240 located next to the DUBAI pavilion. The stand is designed to showcase to visitors the large range of leisure, entertainment and retail attractions which are part of both the Emaar and The Dubai Mall experience.

The stand highlights At the Top, Burj Khalifa SKY, holder of the Guinness World Record for the world’s highest observation deck. This year marks the first time that the new attraction at a height of 555 metres on Level 148 of the world’s tallest building is being showcased at ATM.

With 80 million visitors in 2014, The Dubai Mall has over 1,200 retail outlets, two anchor department stores, and 200 dining options. Fashion Avenue, dedicated to luxury and premium fashion, cements Dubai’s position as the fashion capital for the region.

Visitors will also have the opportunity to view the range of leisure attractions offered by Emaar Retail including Dubai Aquarium & Underwater Zoo, the largest of its kind with thousands of aquatic animals including sharks and rays and home to the King Croc, SEGA Republic, the Olympic-sized Dubai Ice Rink, the award-winning children edutainment centre KidZania, 22-screen Reel Cinemas and Njoi, an innovative play zone for children.

An interactive digital tunnel at the stand will offer amazing video content on all of the attractions visited by thousands of people from all over the world daily. Visitors can click on digital squares to navigate to any specific destination and learn more about it.

A live social media wall will offer visitors a personalised digital post card from one of the attractions of their choice. Once their choice is made, their post card is sent to them digitally through social media and will be displayed on the digital wall. There will also be daily entertainment at the stand. Several sample games will be available for visitors to have a memorable time at the exhibition.