Emirates General Petroleum Corporation (Emarat) celebrated the one-year anniversary of its loyalty program EmCan, boasting over 400,000 members to date. EmCan stands as one of the most popular and rapidly growing loyalty programs, offering exceptional rewards and exclusive offers that elevate customer satisfaction levels across Emarat stations.

To mark this occasion, Top of Form Emarat has rolled out a package of benefits and activities for EmCanusers, during the campaign period. These include doubling EmCan subscribers’ points on non-fuel products available at its stations.

EmCan stands out as one of the strategic initiatives introduced by Emarat with the aim to elevate customer experience, offering added value through valuable returns and exclusive benefits. It’s the first loyalty App in the UAE to embrace digital raffles, aligning with Emarat’s commitment to reducing carbon footprint and realizing the sustainability goals set forth by the UAE’s wise leadership.

Since the launch of EmCan, Emarat has succeeded in carrying out several initiatives and raffles for a large package of valuable prizes, fostering engagement with the community. The program also won many prestigious awards, including  “Best Customer Loyalty Program” award in the fuel stations category by the international Spectrum350 organization, due to its exceptional benefits and offers, which have cemented Emarat’s key role in having a positive impact on society.

The EmCanloyalty program aligns seamlessly with Emarat’s strategic objectives to cultivate customer loyalty and enhance direct engagement with the individuals visiting its stations across Dubai and the Northern Emirates. These customers seek high service quality and products, alongside convenient access to a dependable source of energy, fuel, and everyday retail items.

Ali Bin Zayed Al Falasi, Senior Manager, Corporate Loyalty at Emarat, said: “Emarat prioritizes upholding the highest standards of quality and excellence in service delivery. Through the introduction of unparalleled customer loyalty programs, our stations guarantee visitor satisfaction, ensuring speed, efficiency, and hospitality across our services. We also offer our customers with access to exclusive benefits, promotional offers, and regular raffles for valuable prizes which further enrich their experience.”

“We are delighted to announce the upcoming launch of numerous additional benefits tailored for individuals, government entities, and private companies across the UAE. This reflects Emarat’s ongoing dedication to advancing its exceptional customer loyalty program, EmCan, and underscores our unwavering commitment to ensuring the satisfaction of all our customers and visitors to our service stations,” added Al Falasi.

Emarat recently announced the introduction of the membership tiers system within EmCan. This strategic move is designed to enhance the overall customer experience throughout Emarat’s network of service stations in Dubai and the Northern Emirates. The initiative aims to bolster customer loyalty and tailor experiences to individual preferences.