Emirates and Google are engaging visitors at this year’s Emirates Airline Festival of Literature with innovative on-ground experiences ranging from virtual reality 3D painting tools to an e-book reading lounge.

Emirates’ on-ground activations run until 11th March at the InterContinental Hotel, Dubai Festival City.

The airline is partnering with Google to feature Google Tilt Brush, a virtual reality tool that allows users to paint, draw and even sculpt in a 3D space. This is the first time that Google Tilt Brush will be showcased in the region to the public.