Emirates, the Official Airline of the 2021 Arabian Travel Market (ATM), welcomed His Highness Sheikh Ahmed bin Saeed Al Maktoum to its stand as he opened the region’s largest travel and tourism trade event and the first physical travel and tourism industry event in the world since the onset of the pandemic.

His Highness Sheikh Ahmed was officially welcomed by Boutros Boutros, Divisional Senior Vice President, Corporate Communications, Marketing & Brand for the Emirates Group, and Mohammad Al Hashimi, Vice President Commercial Products Dubai, who gave a tour of the newly launched Emirates Premium Economy Class seats.

This is the first time the new Premium Economy Class seats are being showcased at a travel and trade show.

The Emirates stand is located in Hall 3 stand ME3310 at ATM.