PUBLISHING PARTNERS

Alserkal Avenue, the region’s home to galleries, artists and businesses that embrace the spirit of contemporary art, invite the whole family to enjoy an array of fun-filled activities and watch FIFA World Cup matches, free of charge from 9th to 18th December.

The event, programmed by Alserkal Advisory for Quoz Creative Zone, will bring football, food, music and family fun on the menu as Alserkal Avenue kicks off screenings of the beautiful game. Visitors and fans alike are welcome to enjoy the tournament’s biggest matches—and the great weather—outdoors at The Yard. The Avenue is Dubai’s most pet friendly space, so bring your furry friends along.

Non-match days will feature sunset DJ sets by Satwa 3000 and The Flip Side from 4PM. Cinema Akil will have outdoor screenings of football films at 8PM on rest days as well.

  • Sunday 11 Dec (World Cup Rest Day) | Khartoum Offside by Marwa Zein
  • Thursday 15 Dec (World Cup Rest Day) | Offside by Jafar Panahi
  • Friday 16 Dec (World Cup Rest Day) | Shaolin Soccer by Stephen Chow, Sing-Chi

Featuring some of Dubai’s hidden gems, foodie fans will have a variety of food trucks to satisfy their cravings during the family-friendly screenings. Birria Tacos, Fat Aunt’s, Croq’ Michel, This is BB, Philotimos Meze & Grill, Garrett Popcorn UAE, Caya, Jaytee on Fire, SKM’D, Swirl Bowls, Nightjar and Pekoe Tea & Bread Bar will be available from 4pm onwards every day from 9-18 December.

Attendance is complementary for all matches including the quarter-finals, semi-finals, third-place playoff and big finale. Visitors will need to register for each game to secure their spot at the Yard. To register, please visit www.alserkal.online/event/fifa-world-cup-2022-alserkal-avenue/

Football Freej-style at Concrete will kick off from 4-10PM on 18th December following the screening of the Final match of FIFA World Cup 2022. The mega celebration of all things football and street culture includes a professional free-styling workshop, performances with award-winning free-stylers, a hip hop dance battle, streetwear and sportswear boutiques, arcade and skill-based games, foosball tables, and a DJ. We’re having a ball. Attendance is free, registration required through https://www.eventbrite.com/e/football-freej-style-concrete-tickets-477236516267