Etisalat recently signed an agreement with ENOC to provide its retail outlets with Cloud Managed Wi-Fi solution. The project will start with WiFi coverage across ZOOM convenient stores and expand to other retail outlets within the ENOC retail network.

The MoU was signed by Abdullah Al Mana, General Manger, Dubai Region, Etisalat and Zaid Alqufaidi, Managing Director of Retail, ENOC .

The service is based on Cisco Meraki’s cloud solution hosted locally by Etisalat and combined with Etisalat Data Analytic Services. The new platform will greatly enhance the retail customer experience at ZOOM stores, as it provides simple network management tools, accessible via the cloud, with 24/7 support and monitoring as an Etisalat fully managed service.

Abdullah Al Mana, General Manager, Dubai Region, Etisalat, said: “We are proud to offer a cutting-edge technology solution that provides ENOC retail outlets better customer behavior analytics, enabling improved business decisions, including step-changes to the customer journey for customers.”

“At Etisalat, we understand that ubiquitous connectivity and peace of mind in management of the wireless LAN for staff and guests is vital to any retail business. The agreement offers ENOC retail outlets the ability to leverage Etisalat’s advanced cloud-based managed connectivity solutions and supporting the Group’s ambition to offer a rewarding journey to customers through smarter ICT solutions.”

H.E. Saif Humaid Al Falasi, Group CEO, ENOC said: “We are deeply committed to digitizing the retail experience for our customers; a movement we believe is gradually transforming their experience at our retail outlets. By embracing new technologies, we are well on our way towards supporting Dubai’s 2021 plan to become a smart city. Our collaboration with Etisalat will enable us to keep our customers connected when they visit our retail outlets, and we will continue to innovate and integrate cutting-edge technologies to offer a seamless customer journey.”