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European Tour Stars Visit Aviv Dubai Clinics Ahead Of Aviv Dubai Championship

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Ahead of taking part in this week’s Aviv Dubai Championship on the European Tour; title sponsor Aviv Clinics invited star players James Morrison, Connor Syme, Jeff Winther and European Tour staff to hear from the Aviv Clinics team about its Golf Performance Program.

During the session, Professor Shai, MD & CO-founder of Aviv Clinics, spoke in depth about how the Golf Performance Program runs for three-months and helps professional and amateur golfers improve their physical and mental performance, including focus, memory and attention, as well as accelerating physical recovery.

Footage captured from the welcome reception and interviews from key spokespeople, where they discuss the upcoming tournament and Aviv Clinics program,can be found in the link here. The interviews in the video are with (in order of appearance):

  • Mike Frayne – CEO, Aviv Clinics Dubai
  • Guy Kinnings – Deputy CEO, European Tour
  • James Morrison – European Tour Professional
  • Professor Shai Efrati – MD & Co-Founder, Aviv Clinics

The Golf Performance Program focuses on two key areas: the cognitive and physical benefits in golf.

The cognitive benefits include:

  • Improved hand/eye coordination
  • Improved attention and focus
  • Faster processing speed and decision making
  • Better mental clarity and patience.

The physical benefits help with:

  • Improved swing quality
  • Faster recovery and less physical fatigue and pain
  • Improved strength, mobility and stability
  • A prolonged professional career
  • Improved sleep quality.

Aviv Clinics is the title sponsor of the US$1.5 million AvivDubai Championship that will be played on the Fire course at Jumeirah Golf Estates from November 11-14, preceding the final Rolex Series event of 2021, the DP World Tour Championship which will bring the curtain down on this year’s Race to Dubai on the neighbouring Earth course.

Players in those two events and the Aviv Dubai Championship will be aiming to secure their spot in the US$9million DP World Tour Championship which will comprise the leading 50 available players on the Race to Dubai.