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The event follows EXPO’s Estonia National Day celebrations on Sunday 20th March and includes some great interactive elements which will provide a real taste of what lies in store on a visit to Estonia, including…
  • Traditional Smoke Sauna: The Smoke sauna traditions of Old Võromaa have found their honoured spot on the list of UNESCO intangible cultural heritage of the world. A traditional sauna session lasts at least three hours, and the smoke sauna of Mooska Farm can comfortably accommodate eight people. The rich aroma of burning wood is complemented by a whispered note of meat smoked in the sauna, birch boughs, and sauna honey.
  • Marzipan painting: A fun creative experience that people can take away as a souvenir, marzipan is a traditional Estonian sweet.
  • Non-alcoholic cocktails and their decorations: A delicious introduction to Estonia’s drink culture, you can make and decorate your very own mocktail using a choice of delicious local and organic flavours, under the expert eye of two of Estonia’s best bartenders.
Senior leaders from the Estonia Tourism Board will also be on hand to share insights into Estonia as a travel destination – one that is still relatively unknown to Middle East travellers but has so much to offer and would make a great option for the upcoming travel season, with Tallinn specifically being a great city break option.
  • Nature – Estonia is the natural choice for the Natural Nomad and a natural wellbeing destination, especially post-Covid, disconnection to nature etc). Estonia’s smoke sauna tradition is an important part of everyday life, especially in the southernmost Estonian community of Võromaa. It forms one of the healing powers from Estonia.
  • Sustainability – As one of the greenest countries in Europe, anyone looking for a sustainable travel experience can find a huge range of options in Estonia. With more than 50% of the country covered by forest and nature, the country is a paradise for the green-conscious traveller. Option is to bring out the country’s sustainability credentials using Tallinn being the Green Capital of Europe in 2023 as the hook
  • Culture – Estonia is the authentic choice for Culture lovers. Tallin is hosting the European Design Festival in June and there is a lot to talk about on the country’s design elements, notably in its Creative Cities. Also, Estonia’s versatile cultural heritage cannot go unnoticed – from old songs, wedding and sauna traditions to the architecture of the capital city, there’s a whole range UNESCO listed treasures explore for all holiday types.
  • Food – Estonia is a great choice for flavour seekers, with a distinctive local cuisine.