At City Centre Deira shoppers who spend AED200 are invited to go on a fashion journey from March 26 – April 8. During this journey shoppers are asked to collect stamps in their digital passport along the way! The ‘Strike a pose’ stand is a super fun activity for a group of friends or family where participants can show off their best model poses in the 360 Selfie Camera and post on their social media channels. Next, take a quiz with a fashion stylist to find your style match and get some professional tips and tricks while you’re there. Finally, participants will receive a personalised fashion illustration. Once all stamps are in their passport, participants can enter a draw to win daily prizes.

City Centre Mirdif will keep its shoppers style game on point with a series of runway shows, from March 29 – April 1. Mall visitors will get some fashion inspiration from the themed shows from womenswear, menswear and childrenswear brands housed within the mall. The mall will host 4 shows per day featuring the top looks from participating premium fashion labels. A highlight of the fashion weekend will be the entertainment musical show ‘Beauty and the Beast’ a favourite amongst the young and young at heart.