Returning for its 27th season, the SoPritti exhibition – one of the UAE’s leading fashion, glamour, and lifestyle events – is back for its highly anticipated summer edition, showcasing a roster of prominent South Asian designers at Swissôtel Al Murooj on Saturday, June 4.

The coveted event has garnered widespread acclaim across the UAE’s fashion community for being the only exhibition to bring renowned Indian and Pakistani fashion, jewellery, and accessory designers to the UAE. The glamourous one-day event will feature unique items from a mix of distinguished and debutant designers and distributors.

This summer’s edition will see high-profile designers showcase intricate collections and world-famous couture lines to the UAE’s most refined fashionistas. Some of the South Asian designers set to be involved include award-winning Indian fashion designer Rina Dhaka, Pallavi Puri,who recently introduced her Emirati line to coincide with Ramadan in Dubai,andthe elegant, exclusive ethnic-wearof Studio Sajid.

Created by Dubai-based event management veteran Pritti Nanda, SoPritti has grown in popularity among both exhibitors and visitors as the showsuniteSouth Asia’s biggest names in fashion and lifestyle, blurring the lines between geographic borders.

“Catering to the UAE’s booming fashion landscape, the designers we will feature at the summer exhibition have been handpicked to showcase their exclusive collections,which include both classic and urban styles to complement the diverse tastes of residents,” said Nanda.“As always, they are affordable, cool, and comfortable – perfect for summer. What makes the SoPritti exhibition stand out is that every shopper is offered a personalised shopping experience.”

The event is free to attend and open from 10.30am to 4.30pm.