Over the years, Home Centre, the leading home retailer in the Middle East, has been active in transforming the personal living spaces of its customers. Through the latest edition of the Win This Look competition, the brand successfully helped four contestants in the UAE achieve their dream homes in a truly unique fashion.

Contestants were invited to explain why they deserved a room makeover on the entry they submitted via the Home Centre website. Each entry told a distinctive story, ranging from that of a young Emirati policewoman who wanted a feminine space to entertain her friends to that of a single mother who wished for a perfectly functional yet playful room for her son. A panel of judges from Home Centre selected the contestants with the most compelling and interesting stories as the winners.

Dedicated to understanding what inspires each customer, Home Centre’s Home Stylist team transformed each winning room into a beautiful, intimate space that matched the personality of its occupant, with due consideration given to their tastes, attitudes and requirements. Worth AED15,000, each makeover was completed in a single day using the latest range of Home Centre products, and incorporated contemporary interior design trends while keeping in mind optimal space utilisation and functionality.

The winners, 25-year-old Reem Al Hammadi, an Emirati police woman, Nisrine Chaaroui, a mother of two, Alina, a single mother, and Ifrath Sultana who wanted to gift her parents the perfect living room, were overjoyed with the results of the room makeovers.

Sameer Jain, Chief Executive Officer of Home Centre, said: “Each of us aspires to have a home that reflects our individuality – a space that is cosy and welcoming when we return to it at the end of a long day. Often, we are unable to create that space for various reasons, whether it is a lack of know-how or due to financial constraints. At Home Centre, we take great pleasure in making our customers’ dreams come true, and ‘Win This Look’ has given us the opportunity to do just that.”

Since its launch, Home Centre’s room makeover contests have seen a strong uptake in the region. Consistently offering winners the opportunity to redefine their living spaces, the contests have paved the way for a fresh start in life for many.

Home Centre has been supporting the region’s discerning aesthetes in creating their dream homes since its inception in 1995.