HANRO, the world’s leading premium brand for high-quality lingerie, nightwear, and loungewear, has opened a new store in Dubai this month (October), which is the first HANRO store in the United Arab Emirates. The boutique is located in the new Fashion Avenue of the Dubai Mall, one of the largest and most luxurious shopping centres in the world.

HANRO offers a complete selection of styles from its women’s and men’s collections on over 70 square meters. The store concept meets the high standard of the mall: the six meters high ceilings convey a unique sense of space. At the same time, the indirect lighting creates a pleasant and intimate atmosphere.

HANRO’s Managing Director Stephan Hohmann is pleased with the first store in the United Arab Emirates: “In Dubai, we can present comprehensively what HANRO can offer both women and men with its collections. Dubai is another important ‘window to the world’ for us!”

The boutique is currently offering fall/winter 2018 collection which is inspired by vibrant city life and peaceful mindfulness – two supposedly opposite lifestyles that merge into one.  Featuring urban and contemporary feel-good looks for men and women in a relaxed and mindful state– this is the new “Cosmopolitan Mindfulness”. The line offers elegant winter colours and relaxed autumnal shades, distinguished stripe and check patterns, as well as prints in paisley, floral or kaleidoscope design. Shirts can be worn underneath or as modern outerwear. Kimonos and jackets are real fashion pieces when styled accordingly. Sleepwear and loungewear are merging into a new Living wear category that can be worn and styled in multi-functional ways.

Dubai is HANRO’s thirteenth flagship store in the world. Other HANRO boutiques are in Beverly Hills, New York, London, Vienna, Zurich, Amsterdam, and Moscow.

Store Address: Second Floor, Fashion Avenue, The Dubai Mall

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