PUBLISHING PARTNERS

Nakheel, the world-leading master developer, concluded a successful partnership with Hero Dubai Desert Classic during its landmark 35th edition held at Emirates Golf Club recently.

Defending champion and world No 2, Rory Mcllroy successfully defended his title for the fourth year with an impressive one-shot win at the global event that drew the best golfers from around the world. The record victory comes on the heels of his runner-up finish at the Dubai Invitational. The 34-year-old Northern Irishman scored his 38th career win as a professional with the Hero Dubai Desert Classic trophy cementing yet again his status as a top player. The Dallah Trophy was presented to Mcllroy by His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority, Chairman of Dubai Airports and Chairman and Chief Executive of Emirates Airline and Group.

The four-day world-class golfing event,which took place from January 18-21, drew massive crowds,reaffirming the popularity of sporting events for the Dubai community. The resounding success of the Hero Dubai Desert Classic reiterates Nakheel’s core commitment to encourage an active, healthy and holistic lifestyle for Dubai residents and visitors alike through partnering with organisations that call for participation from the local community as well as from international visitors.

The 35th edition of the Hero Dubai Desert Classic, the first GEOcertified event in the Middle East, as well as the first Rolex Series event of the 2024 Race to Dubai, combined worldclass golf with a host of exciting and entertaining activities for the entire family. GEO Certification is an industry leading credibility standard that recognises leadership and action in environmental and social responsibility. Golfing enthusiasts attended the event in huge numbers alongside families who enjoyed a funfilled day with live music, akids’ zone while also indulging in a variety of F&B options during the four-day event. Spectators got to enjoy worldclass golf on the course while there was enough action off the course to keep visitors of all ages entertained.

Nakheel continues to support, sponsor and host prestigious international sporting events such as the recent UAE Tour 2023, the Dubai World Cup, Dubai 7s Netball, the Roy Nasr Triathlon and UAE Cycling Federation’s Dubai Islands Open Challenge race. In 2023, Nakheel announced sponsorship of The Dubai Diggers, one of the most successful dragon boat racing teams in the world as well as sponsorship of the Dubai Police Rowing Team and Dubai Police Olympics Rowing Team, promoting athletic excellence and a healthy lifestyle.