House of Pops, aground-breaking all-natural brand of ice pops and ice creams, is spreading its unique brand of happiness at Gulfood 2021 – for the first time.

The Dubai-born brand is on a mission to spread natural happiness, one handcrafted ice treat at a time. House of Pops is instantly recognisable by its colourful carts and the huge smiles it leaves on customer’s faces.

Serving up an enormous variety of refreshing mostly fruit-based lollies, the House of Pops range is free from artificial colourings, flavourings, refined sugars, and rich in fibre. They are a fun, delicious way to get closer to your ‘Five A Day’ – and with a growing selection of 21 tropical and traditional ice pop flavours in its Happiness, Keto, and Royal range, you’re spoilt for choice, too.

Marcela Sancho, co-founder of the disruptive dessert company, says: “We bucked the trend of F&B companies struggling during the pandemic, seeing real growth last year. As we expand, Gulfood is a perfect chance for us to meet with potential new HORECA clients. We can supply leading F&B outlets with an exclusive House of Pops freezer, stocked with our growing range of all-natural, super healthy products.”

Frozen desserts represent a US$94 billion industry globally – a sector experiencing a skyrocketing shift towards healthier alternatives. As consumers begin to prioritise health and wellness, healthier, more sustainable products are on a steady rise. House of Pops range is free from artificial nasties, vegan and bang on trend.

“We are now, collectively, in the midst of a great wave of change in the food world. We want to return back to nature. House of Pops offers exactly that – on a stick, in your favourite flavour, with nothing else. It’s all about happiness, good honest flavours and real food.”

House of Pops has experienced explosive growth in the UAE over the last year, and is now ready to look for regional franchise partners – which Marcela and the team hopes to pursue at Gulfood.

Look out for the Happiness Fleet – the House of Pops bike, sales cart and HORECA freezer – on stand B2 20 at the event.

House of Pops 3m x 4m stand is at B2 20

For more information, please visit houseofpops.ae