Huawei Consumer Business Group (CBG), today announced that its first ‘Experience Store’ in the United Arab Emirates (UAE) is now open at The Dubai Mall. The store offers consumers a full retail experience, which includes access to Huawei’s latest products and services under one roof. All new products will now be available for pre-booking and sale at the same time as its global launch.

The opening of the first brand store in the Middle East and Africa represents Huawei’s commitment to the region and the next step in the company’s mission to deliver breakthrough technologies, provide exceptional customer service and set new industry standards in innovation. Huawei’s goal is to become an end-to-end solutions provider, offering consumers more convenient and smarter ways to connect the various aspects of their lives.