Huawei’s next-generation, open, and collaborative ecosystem keeps growing bigger and better, adding even more value to the company’s portfolio of cutting-edge mobile devices. HUAWEI P60 Pro, Huawei’s brand-new flagship smartphone, has officially made its worldwide debut, once again setting the benchmark for smartphone photography. With elegant design, outstanding performance, and a superior array of cameras, the HUAWEI P60 Pro is powered by Huawei Mobile Services (HMS).

HMS is totally aligned with our experience-first era, and since its inception, it has always emphasized delivering stellar user experiences.Huawei constantly optimizes and enhances the platform,integrating innovative features into its core capabilities.

HUAWEI AppGallery, the official app distribution platform for HUAWEI devices, has rapidly solidified its position as the world’s 3rd largest app marketplace, with over 580 million monthly active users whose numbers continue to rise. The strong support from 6 million registered developers has been key to AppGallery’ssuccess, which celebrated its fourth anniversary in the Middle East and Africa (MEA) region in December 8, 2022, with a dazzling display in the heart of Downtown Dubai that lit-up the Burj Khalifa – and there were numerous reasons to celebrate.

In the MEA region, HMS has garnered more than 200,000 registered developers, and over 15,000 apps are now integrated with the HMS Core. By the end of 2022, the number of apps distributed via AppGallery outside of China has grown by 12%year-over-year. AppGallery remains dedicated to providing users with the finest local and international services and content.MOI UAE, EMAAR, Emirates, ADCB, Talabat, Carrefour, Gulf News, Viu, ROS (Revenge of Sultans), PUBG Mobile, TikTok, Snapchat, and Standard Bank (South Africa),are just a fraction of AppGallery’s dozens of successful partnership stories.

HUAWEI Themes has also joined forces with renowned regional artists and prestigious partners to create exclusive, high-quality content for HUAWEI users.HUAWEI Themes extends its collaboration with the acclaimed Emirati Artist& Calligrapher. Mahmood Al Abadi, releasing brand-new sets of aesthetically unique Ramadan themes, available for download on all HUAWEI smartphones, tablets and smartwatches, with nearly 500,000 downloads recorded so far for this new theme and it keeps increasing.In addition, new design sets, under the theme “art meets technology”, was recently released on HUAWEI Themes. These sets are designed to add a unique touch to the traditional Arabic calligraphy by fusing it with contemporary art and technology.

In addition, HUAWEI Themes has recently partnered with Hamdan bin Mohammed bin Rashid Al Maktoum International Photography Award (HIPA) to bring an entire realm of award-winning photography to all HUAWEI smartphones, tablets, and smartwatches via a series of themes that Huawei users can download free of charge.

Petal Maps offers HUAWEI devices users a new and convenient way to explore the world. Petal Maps covers more than 160 countries and regions, boasting over 40 million MAUs, and can display map data in more than 70 languages. Its newest version offers an enhanced and unique navigation experience, providing drivers with precise guidance and personalized features. Recently, Petal Maps has upgraded the voice broadcast service in the UAE, including speeding reminder with camera radar and snapshot reminders, and optimized the user co-creation system to further enhance the user experience.

HUAWEI Mobile Cloud is a comprehensive cloud storage service.It provides a secure and seamless synchronization among smartphones, tablets, and PCs, allowing users to access their data from any device, anywhere, anytime.

One of the main features of HUAWEI Mobile Cloud is its ability to automatically sync data between different devices. For example, if you take a picture on your HUAWEI P60 Pro smartphone, it will instantly appear on your MatePad or PC, without the need for manual transfer or uploading.

The HUAWEI Browser provides users with a convenient and seamless browsing experience across all their devices. With cross-device bookmarks, history, and settings management, users can easily access their browsing data from their smartphones, tablets, and PCs with a single touch using the same HUAWEI ID. This ensures that users can continue their browsing sessions from where they left off on any device, without any interruptions or manual syncing. Additionally, the browser’s secure and seamless synchronization capabilities make it easy for users to switch between devices and maintain the same browsing experience across all their devices.

William Hu, Managing Director of Huawei Consumer Business Group, Middle East and Africa EcoDevelopment and Operation, said: “Huawei Mobile Services are committed in developing new and innovative products in order to satisfy the expectations of consumers seeking the greatest mobile experiences of today. Meeting the growing needs for performance, connectivity, communication, and entertainment, designed to become an integral part of every modern consumer’s multifaceted lifestyle. But when outstanding hardware, like the HUAWEI P60 Pro, is paired with the powerful and ever-evolving HMS platform, the results are phenomenal. Thanks to the overwhelming, continuous support of our valued local and international partners, and the dedication of more than 6 million developers, the HMS open and collaborative ecosystem leads the way towards a smarter AI world for all.”

As a thriving ecosystem, HMS not only drives user satisfaction but also provides excellent growth opportunities for Huawei’s partners. This year, Huawei’s leading programmatic advertising platform has been rebranded from “HUAWEI Ads” to “Petal Ads” to highlight the platform’s thrilling evolution.Petal Ads is working closely with a large number of third-party media in the region to create an expansive ads universe that supports display ads, app market ads, and search ads, ensuring businesses can connect with their customers precisely and effortlessly.