International Vegan Day: New Family-Owned Vegan Snack Brand Founded Amidst Pandemic, Enters Major Food Retailers Across UAE
Kind Lyfe, a homegrown vegan healthy snack startup is taking family recipes to the next level by conquering the isles of major supermarkets and online food retailers across the country.
Kind Lyfe is a wholesome brand serving up delicious, guilt-free treats which was launched amidst the pandemic by three family members, Akshay Ramsinghani, his wife Aria and his sister Ruchika. The company was born to satisfy individuals with specific dietary needs, with the aim -of offering clean snacks that don’t compromi
se on flavor and texture, and is on a mission to fulfill the ‘wants and needs’ for a healthy lifestyle without compromising on quality, offering delish goodness free from Chemicals & Preservatives. The brand’s pilot product, cookies, boast of being vegan, gluten-free, preservative-free, refined sugar-free, and non-GMO.
Since inception, Kind Lyfe has kicked off strong and has been rapidly growing operations across the UAE, with products currently stocked in 12 locations in under a year. These retail outlets include Waitrose, Carrefour, Spinneys, Kibsons and many more.
The concept came to life when co-founder Aria was on a mission to find tasty, vegan snacks that were free of gluten and gut-friendly, but instead came across products that were dull, tasteless, and lacked consistent texture. With this realization, her passion was sparked and she began baking cookies that could satisfy her food intolerances and love for sweet treats.
“I was really struggling to find clean snacks without having to compromise on taste and texture, so I started looking for the perfect recipe for my sweet cravings. After a couple of attempts the cookies turned out to be so good that the entire family – who is usually reluctant when it comes to vegan and gluten-free treats – wiped them out within minutes,” explains co-founder Aria.
The brand currently houses six different products, with a wide range of cookies. These include: the Raw Chocolate Dipped Cookie, the Fruit Mix Cookie, the Raw Double Chocolate Chunk Cookie and the Raw Chocolate Chunk Cookie. In addition, the brand has formulated two cookie dough bites variations: the Classic Cookie Dough Bites and the Chocolate Brownie Cookie Dough Bites.
“It’s so exciting to see how our family recipes have reached so many people out of our home kitchen in this short amount of time” continues Aria. “We can’t wait to share more products in the months to come”.
Most known for their Raw Chocolate Dipped Cookies, Kind Lyfe is ready to delight every palate with a broad variety of delicious sweets, with many new products and variations launching by the end of the year.