PUBLISHING PARTNERS

Comments Off on Is Your Website Up to Speed?

Is Your Website Up to Speed?

Posted by

Google once experienced a 20% drop in traffic because of an extra .5 seconds in load time

The paradigm has shifted. According to Sharad Agarwal, CEO of Cyber Gear “It is no more about ‘Survival of the Fittest’. It is about ‘Survival of the Fastest’.”

Google now has a ‘Mobile First’ policy in place. One of the websites ranking criteria is ‘Download Speed’. Google even provides the tools to check your website speed. It is at https://developers.google.com/speed/pagespeed/insights/

But Google does not help you increase the speed of your site. It simply points you in the right direction. To achieve ‘5G like’ speed (5G is 90 times faster than 4G!), you need the help of a professional company to recode, minimize HTTP requests, enable browser caching, compress graphics and optimize CSS delivery. Cyber Gear can assist you in delivering the fastest mobile experience so that you stay ahead of your competitors:

  1. Coding is key

If you have a ‘responsive’ site or a dynamic serving site where the primary content and markup is equivalent across mobile and desktop, you shouldn’t have to change anything.

  1. UX/UI are important

A fast site is a good user experience (UX), and how it looks, senses, and reacts (UI) leads to higher conversions.

  1. Every second counts

According to industry benchmark test, 53% of visits are abandoned if a mobile site takes longer than three seconds to load. Check your ‘bounce’ rate in Google Analytics!

  1. Time to first byte

TTFB, is the amount of time a browser has to wait before getting its first byte of data from the server. Google recommends a TTFB of less than 200 milliseconds.

  1. Server speed matters

For Googlebot, a speedy site is a sign of healthy servers, so it can get more content over the same number of connections.

  1. ‘Mobile First’ principle

Research shows that 30% of all online shopping purchases happen on mobile phones. And 79% of shoppers who are dissatisfied with site performance say they’re less likely to purchase from the same site again.

Here is the secret sauce.

  1. Keep It Simple

Documents published on the web need to be kept small, be linked efficiently and contain only the data and graphics that they require. ‘Content’ and ‘Context’ are still primary.