The Israeli pavilion, produced by AVS, a company headed by Malki Shem-Tov, and designed by Knafo Klimor Architects, is 15 meters (M) high and 1,550 square meters (SQM) built up area.

The architecture draws its inspiration from the arid landscapes of Israel and other Middle Eastern countries. The pavilion adopts the shape of sand dunes and shaded Middle Eastern streets. These dunes are framed by seven LED screen gates at 15M high using 630SQM LED panels, creating a significant open space for people to gather, discuss and share ideas. The Israeli pavilion plot area comprises a built indoor area of 765SQM with an additional outer shaded area of 828SQM. The Dune surface area is 986SQM.

The dunes sit on a raft foundation, the pavilion has a steel structure prepared in the workshop in Dubai and assembled on-site using dry connections and multiple, approved, cladding materials for the finish. The dune floor is formed using a thin layer of concrete on top of a trapezoidal steel paneled structure to create the dune’s unique geometry, this is then topped with sand-colored, recycled rubber.

David Knafo, Managing Director of Knafo Kilmore architects said: “The Israel pavilion offers an open space, a dune surrounded by seven gates reflecting joy and hope. The dune offers a place where imagination can create a breakthrough for the future of our planet, its ecological diversity and the preservation of human heritage. The present climate and ecological crisis call for urgent mobilisation of global good will, new technologies, inventions and close partnerships, in order to create new horizons for the next generations.”

The pavilion, spearheaded by the Israeli Ministry of Foreign Affairs uses many unique and smart elements. The LED screen wall can be used by the visitor as a game engagement with people in Israel, as well as have certain control over the live presented content. These LED screens are also the cladding material of the seven gates inner walls. The LED screens will be presenting a variety of images and videos showcasing varied and timely content, such as; reducing world hunger, protecting nature, energy for everyone, water conservation and adaptation for arid countries, health technologies and cyber security. The dune level is also equipped with virtual reality binoculars, allowing visitors to experience the landscape of Israel.

On top of the dune, there is a large, illuminated, feature sign, 15m long and 5m high, using an aluminium structure with a translucent front cover and LED lighting fixtures inside. The sign is formed from letters in “Aravrit”, a font invented by the typographer, LironLaviTurkenich. Aravit is a hybrid of two local scripts, combining Hebrew and Arabic characters. Each letter is composed of Arabic on the upper half and Hebrew on the lower half. The meaning of the sign text in both languages is the same, “Towards Tomorrow”.

In the main hall inside the pavilion, a 360-degree immersive show on 250SQM of screen, will present the Israeli innovation for a better future. The challenges of our time in medicine and healthcare, in food production and agriculture, in communication and space and in many other critical aspects of human life.

The pavilion creates a microcosm, with a temperate microclimate achieved using shading and sprinklers. The pavilion is designed to be demolished after the expo ends and except for the concrete floor, all the construction material and elements will be recycled.

Elazar Cohen, Commissioner General of the Israel Pavilion said: “Our Pavilion reflects the Israeli spirit, which has made us who we are. We are composed of various peoples and cultures. We may walk different paths but we all share today’s same great challenges. We are looking to connect our minds and solves these challenges together.”

This open space overlooking Expo Park is a place to connect minds and find solutions to today’s human issues. The Israeli pavilion echoes the urgent need to reinvent our future by sharing technology achievements, scientific invention and novel ideas for the benefit of all.