Jaipur Rugs, an Indian social enterprise engaged for over four decades in the design and production of handmade carpets in the Indian region of Rajasthan, has announced the arrival of the latest Manchaha collection just in time for summer. The captivating and vibrant collection is now available at the Jaipur Rugs flagship store in Dubai at Alserkal Avenue, inviting customers to experience the artistry and elegance of these hand-woven masterpieces.

Manchaha which translates to “from the heart”, is a one-of-a-kind project merging design and social impact. Weavers in rural India get to create their own rugs which become both a form of self-expression and a source of sustainable livelihood for them and their families. Customers all over the world can acquire a unique, highly exclusive product which comes to embody a new idea of conscious luxury.

Given the opportunity to express themselves, the weavers weave their rugs with a mix of personal stories and elements of their own culture and surroundings. The results are vibrant creations featuring a motley of inspiration from food and colors, animals and flowers, objects and musical instruments, friends and family members, dreams, and emotions.

The Manchaha collection features a wide array of designs, ranging from traditional motifs to contemporary patterns, catering to diverse tastes and interior styles. Each rug is meticulously handcrafted using premium materials, ensuring durability and exceptional quality. The collection includes rugs in various sizes, allowing customers to find the perfect piece to complement their living spaces.

Manchaha rugs are made of leftover yarn from consumer-facing production lines. This makes the rugs more sustainable and guarantees that the final result is utterly original. Weavers are sent over fifty color shades of wool and bamboo silk to choose from and given complete freedom in terms of patterns, intricacy, inspiration, and time to completion.

Jaipur Rugs is a family business that was founded by N.K. Chaudhary in 1978 with just two looms and 9 artisans. It now has over 7,000 looms and sells in over 85 countries. It was strengthened with the purpose of protecting ancestral know-how and connecting rural craftsmanship in India with the rest of the world. The company has grown to become the largest network of artisans in India with over 40,000 rural artisans out of which 90% are women operating in 600 villages across five states.

Visit Jaipur Rugs’ new store in Dubai today to explore the enchanting Manchaha collection! Immerse yourself in the timeless beauty of handcrafted artistry and experience the passion woven into every rug.

The Jaipur Rugs store at Alserkal Avenue is open daily from 10:00 am to 7:00 pm.

For further information, please contact Jaipur Rugs on 04 398 8780 or visit www.jaipurrugs.com.