A festive ambience pervaded the city’s foremost neighbourhood and Dubai’s first beachfront destination, Jumeirah Beach Residence (JBR) by Dubai Properties, that kicked off a 24-week celebration of street art, live entertainment and immersive experiences.

The #WOWJBR campaign commenced on 9 November 2017 with performances from a live band, kids activities and the chance to catch a graffiti artist at work. For the next several weeks, JBR’s 1.7 km promenade will host a series of fun-filled weekend events, which are free to attend.

Not missing a beat, #WOWJBR presents good family fun at the upcoming comedy festival and offers fitness enthusiasts physical challenges, outdoor cycling and much more to look forward to. Also on the calendar are themed activities for the UAE’s 46thNational Day, the ongoing festive season and New Year.