Jumbo Distribution, a division of Jumbo Group, has expanded its brand portfolio by partnering with Swiss brand Laurastar SA, the world leader in Premium Quality professional ironing systems.

Jumbo Electronics will become the exclusive representative, distributor and service provider of Laurastar garment care products in the UAE, including end-to-end operations from distribution, logistics, warranty and service. Among the products that will be distributed are a collection of steam generators and two new products:

• the Laurastar #CONNECTED LAURASTAR SMART range an exclusive 3-in-1 system equipped with suction and blower, a steam generator and a professional iron;
• the #PROTECT LAURASTAR LIFT range, a steam station that irons, steams and purifies simultaneously.

Commenting on the partnership, Atul Joshi, Head of Distribution, Jumbo Group, said: “True to our mission of providing customers in the region access to the latest innovative products, Jumbo Distribution is pleased to announce yet another association with a world class, cutting edge brand. We are proud to bring Laurastar’s latest products and professional ironing experience to customers in the UAE. We are sure that their line of products will be of great value to the discerning customer in the UAE who is looking for the latest in design & technology.”

Meanwhile, Christian Bordas, EMEA Export Director, Laurastar SA stated: “We are pleased to partner with Jumbo Distribution to bring Laurastar to the UAE. Thanks to the high-end positioning of Jumbo Distribution and their trade partners, we are confident that they will meet the expectations of consumers in the garment care category, with our innovation and design. The UAE has an established fashion culture which fits with the Laurastar product offering and our promise to “Beautify and Purify your Life.”

Laurastar prides itself for its unique Dry Microfine Steam (DMS) technology, a high performing, exclusive hygienic steam system that naturally eliminates 99.99% of bacteria and fungi and 100% of parasites, as well as professional iron plate and smart active board. Laurastar products eliminate wrinkles in a single movement through balanced steam pressure providing purified and perfect care for customers’ clothes.

The high-end brand’s product line ranges between AED 1,999 to AED 8,999. Laurastar’s products are supplied in the UAE by Jumbo distribution & are now available with premium appliances retailer showrooms like Better Life, Jashanmal, Sharaf DG as well as online on Mumzworld, Amazon and Sprii.