Leading technology retailer, Jumbo Electronics, has partnered with global fitness brand, Power Plate, to bring their series of body training equipment to the UAE.  Jumbo will be the first electronics retailer to sell Power Plate Products in the UAE.

Power Plate is accredited in over 120 countries spanning the genre of fitness, health, anti-aging, wellness, physiotherapy, rehabilitation, high performance, and professional athletics. The majority of professional sports teams use it as a standard training protocol, as well as coaches, trainers, scientists, doctors, and therapists.

Power Plate utilizes innovative science and technology to enhance movement through vibration for accelerated health, fitness and wellbeing. The patented, 3D vibration of Power Plate is gentle and low impact offering an efficient and effective way to achieve results.  According to the World Association of Vibration Exercise Experts the application of whole-body vibration can even help improve some of the clinical conditions of COVID-19 infected individuals as a form of non-invasive physical therapy and mitigate the inactivity-related decline of patients physical condition.

Pankaj Kumar, Head of Jumbo OmniChannel Retail said: “At Jumbo we’ve worked to expand our fitness offerings as we see more consumers prefer the ease and convenience of home workout routines. A partner like Power Plate is a natural choice to support our mutual objective to bring digital innovation to fitness activities. Power Plate’s thoughtful designs and technology offer our consumers an exciting new way to achieve their health and wellness goals. We’re pleased to be the partner of choice to bring Power Plate to UAE consumers and look forward to the continued expansion of our fitness category.”

Consumers in the UAE will be able to purchase Power Plate’s innovative range of products starting this month on Jumbo’s online platform, jumbo.ae. The products include the signature vibrating plate, rollable and handheld massagers in various colours to suit any home gym aesthetic.

Nelke van Aspert, Managing Director, Power Plate, said: “This collaboration with Jumbo marks a strong return for Power Plate’s products to the UAE. As a global leader in whole body vibration, Power Plate prioritizes relationships with established players in each market we pursue. Having a premium partner like Jumbo Electronics, who leads the electronics retail segment locally, gives us the confidence that our range of products will reach the right consumers and support their fitness priorities. As we look to counteract the negative effects of sedentary living, we hope Power Plate can help consumers across the UAE revitalize their daily life and wellbeing.”