La Mer, a world-class beachfront destination by Meraas, is celebrating its first anniversary with new additions to its impressive portfolio of offerings. In the year since its launch, the destination has gained immense popularity among Dubai’s residents and visitors for its eclectic mix of dining, shopping, leisure and entertainment options.

Upcoming attractions include Rove La Mer, a 366-key hotel set to open in 2020 that will offer tailor-made experiences to leisure guests and discerning business travellers alike, and a beach club with a gym, an outdoor lounge and other state-of-the-art amenities at La Mer South.

The destination will also be home to Port de La Mer, a new residential development inspired by the Mediterranean allure. The exclusive freehold community will feature apartments with timeless aesthetic, as well as a 192-berth superyacht marina. Boasting terracotta rooflines and whitewashed stonework, the tranquil waterfront at Port de La Mer will host a range of trendy boutiques and restaurants set in bustling piazzas, a selection of four- and five-star hotels, and a private beach. The first area within the community, La Côte comprising approximately 400 tastefully appointed apartments and a two-storey penthouse in an exclusive collection of five low-rise buildings is set for completion in Q4 2020

This November Roxy Cinemas, known for providing premium services and luxury seating normally associated with Platinum and Gold lounges, welcomed the first movie-goers.

Opened to the public in May 2018, La Mer Laguna has enhanced the destination’s contemporary laid-back ambience with its rusty steelworks and industrial feel and expanded its range of retail and F&B offerings. The Laguna Waterpark, the first of its kind in the region, featuring five waterslides, two play areas for kids, and WaveOz 180 FlowRider one of three in the world and the first of its kind in the region counts among its key attraction.

Hawa Hawa, the only inflatable playground in Dubai, featuring two dune-shaped domes with seven peaks of various shapes and heights, is a hit with children and teenagers alike.

Spanning close to 2.5 kilometres of relaxing sandy beaches, La Mer offers something for everyone. Adventurous beachgoers can enjoy activities such as kayaking, paddle boating and stand-up paddle boarding. Motorised sports equipment, including jet skis, can be rented at water sports kiosks on both sides of the beach. For those who simply want to spend a relaxing day on the beach, comfortable sun loungers, beach parasols and private dayrooms are located just a few steps away from the azure waters.

More than 60 F&B outlets, ranging from casual eateries and cafés to specialty restaurants and fine dining spots, serve a variety of cuisines from around the world, including Mediterranean, Levantine and Asian. Among the latest additions to the destination are Babel, Al Shorfa Restaurant & Cafe, Maroosh, Falla, SIKKA Cafe, O’Döner, So-Ghawi, Qahwet Murjan,Van Houtte, London Dairy Café, Jelly Belly Ice Cream and Dunkin’ Donuts.

The number of retail stores at La Mer has also grown over the past year, offering a wide range of products from beachwear and accessories to high-end fashion and make-up. Shoppers at the destination can now choose from an extensive selection of brands including Glassing, SEVENFRIDAY, Tarsam, Bayt Al-Saboun Al-Loubnani, Sephora, Makeup Lab, Hamac, Trina Turk and LA Rags.

Located between Pearl Jumeira and Jumeira Bay, La Mer continues to offer an unmatched beach experience. When fully operational, the must-visit destination for residents and tourists will feature 128 innovative retail and F&B brands and host an impressive mix of leisure and entertainment options.