LEGOLAND® Dubai Resort brought the magic of the season to life at Sanad Village, the region’s largest autism-specialized center, with a heartwarming Festive Bricktacular celebration on Friday, 20th December, 2024.

The event, designed to share the joy and create memorable experiences, featured festive activities tailored to ensure inclusivity and engagement for children in Sanad Village’s winter camp. The day was filled with excitement as the children took part in holiday-themed activities such as letter-writing to Santa and festive colouring sessions and lively character appearances Adding to the Festive cheer, the children built LEGO® hearts as part of the #BuildToGive initiative. As part of the initiative, for every heart built and shared on social media with the hashtag #BuildToGive, the LEGO Group will donate a LEGO set to a child. This inspiring initiative lets families spread love and joy in the most meaningful way, creating unforgettable memories as they come together to brighten the season for those less fortunate.

Beloved LEGOLAND® characters, including LEGOLAND Boy and Girl, made special appearances, delighting the children as they interacted and posed for photos. The highlight of the morning was a surprise visit from LEGO Santa, who brought gifts for all the children, creating heartwarming moments filled with smiles and laughter.

Reflecting on the success of the event, Tim Harrison-Jones, General Manager at LEGOLAND® Dubai Resort, said, “Our Festive Bricktacular celebration is about sharing the joy, nurturing creativity and imagination whilst bringing to life, the magic of the season. Partnering with Sanad Village gave us the opportunity to offer a piece of Festive Bricktacular to these amazing children and families. It’s a testament to our commitment to inclusivity, ensuring that every child has the opportunity to enjoy these special moments.”

The Festive Bricktacular celebration further aligns with LEGOLAND Dubai Resort’s status as a Certified Autism Center™ (CAC). This recognition highlights the resort’s dedication to accessibility, from sensory-friendly experiences to trained staff who ensure every family feels welcome and supported.

Haneen Abubaker, Workshop and Inclusion Manager at Sanad Village said: “At Sanad Village, we believe every interaction is an opportunity to foster inclusivity, empower meaningful engagement, and support therapeutic growth. Collaborations like this one with LEGOLAND Dubai Resort reflect a shared commitment to creating spaces where children of determination can thrive, connect, and achieve meaningful development without barriers. This partnership aligns with the UAE’s national agenda to build an inclusive society that empowers People of Determination, while also reinforcing essential therapeutic outcomes through play, social interaction, and sensory engagement.”

Parents of children at Sanad Village also expressed their heartfelt appreciation for the event, highlighting how it provided their children with opportunities for creativity, connection, and joy. Many parents shared their delight at seeing their children engaged in meaningful activities, building friendships, and capturing memorable moments, all within an environment that prioritized inclusivity, care, and a sense of belonging. Amin Zaanani’s mother, Nivien Zaanani shared, “What a beautiful event organized by LEGOLAND at Sanad Village today.” While Zaid Anas’s mother Alaa Anas, said, “It was a beautiful and special day filled with happiness and excitement for both children and adults. The kids played with LEGO, danced, and had their photos taken.”

The event brought together creativity, festive spirit, and community, showcasing LEGOLAND Dubai Resort’s ongoing efforts to deliver memorable experiences for children and families of all abilities.