Locale, the UAE’s food aggregator with a heart, which aims to create a safe space for local ‘foodpreneurs’ to sell their goods and have their brands flourish, has officially launched in Dubai and Abu Dhabi.

Locale, a KRUSH Brands company, has partnered with beloved, local ‘foodpreneurs’ to share their belief that good food matters. Locale will seamlessly reach and keep more customers, improve margins, and increase revenue streams for the brands. The aggregator is committed to helping great restaurants and food brands become more resilient by fully owning their customer relationship with proprietary technology and delivery science, seamlessly integrated with brand and operations.

Through Locale’s user-friendly mobile application, customers can now order from seven brands including Freedom Pizza, Coco Yogo, Salad Jar, Wildflower, Parlor and many more that residents love; with the option to combine multiple products from different brands in the same order. In January 2022 Local launched its latest brand Viking Bageri, a homegrown artisanal baguette bakery that offers a mix of sweet and savoury baked offerings.

Viking Bageri is on a mission to bake the best baguettes in Dubai. Together, Locale and Viking Bageri are aligned in the belief that product quality is paramount, great ingredients are key, and building a real brand is the way forward, with a long-term commitment to deliver great products, produced by local ‘foodpreneurs’ who care about their business and the people they serve.

Ian Ohan, Founder and Chief Executive of KRUSH Brands and the architect behind Locale comments, “At Locale we aim to provide a solution to the food delivery eco-system in the UAE. With third-party delivery fees, rising labor costs, the emergence of dark kitchens and local food and beverage outlets struggling to adapt to the myriad of delivery systems, the business is ripe for change and Locale is here to provide a solution for all involved – under the aim of developing a more sustainable food eco-system made up of good local food, good people and good ideas.

“We are helping brands, like Viking Bageri, take it back with proprietary technology and delivery science, seamlessly integrated with brand and operations. In the past few years, ‘foodpreneurs’ and SME’s have been hit the hardest and often its these people that drive innovation and creativity and bring a certain heartbeat to a neighbourhood or city, and with Locale, they are now able to do just that.”

Locale is more than just an app, it’s an incubator that has created a community of quality local food brands, like-minded people and innovators. Local looks to be different and bring the best of the analogue world into the digital one.