MAG, the leading real estate developer in the UAE, has announced the launch of Keturah Reserve, an AED 3 billion exclusive and innovative new luxury residential development in Meydan, one of Dubai’s most sought-after residential areas. The project offers transformational living through the design of space and is the first residential development in the Middle East to immerse residents in nature through the ‘Bio Living’ concept that incorporates nature into the built environment to improve the physical, mental and emotional health of its occupants. Keturah Reserve is scheduled to be completed by Q2 2025.

Keturah Reserve will feature super homes comprising of villas and one-,two-,three,and four-bedroom apartments. Amenities at the project include expansive communal spaces, an outdoor pool, women’s and men’s gyms to help develop the body’s core and the circulation of the inner Qi, spas, restaurants that focus on non-processed organic foods that embrace and enhance a healthy lifestyle, and healthcare facilities, such as a homoeopathic clinic, a pharmacy and a herbalist store.

Other activities at the project include a pilates studio, a water bike pool, silk rope classes, and rooftop meditation and yoga spaces, all designed to strengthen the body’s core from the inside out. Activities for children are based on intuition training and educational development through play.

Keturah Reserve is a place to tend to the inner self, inspired by the ‘from the inside out’ concept. All amenities, activities and food and beverage services are curated with that in mind.

At the heart of the project lies The Park, a lushly landscaped space across 300,000 square feet for residents to recharge and socialise, shaded by thousand-year-old olive trees sourced globally as reminders of Al Gaddah family’s origins as olive tree farmers and plantation owners.

Keturah Reserve’s homes are angled to capture and maximise natural daylight, gently diffusing it throughout the interior without heat or glare. Double-volume interior spaces increase the flow of naturally cooled air, reducing the need for air conditioning. The open-plan spaces are also designed without corridors or hallways, with custom-designed furniture and fixtures produced for each space to optimise the flow of passage.

Keturah Reserve, which is part of the new luxury real estate and hospitality brand Keturah, is designed by renowned architect Charlie Wu.

In his comments, Talal Moafaq AlGaddah, Senior Executive Chairman of MAG, said: “Keturah Reserve is uniquely conceived and designed with every detail crafted meticulously to elevate and enrich the lives of its residents. The project is the epitome of luxury living with a real sense of community. The development is a Keturah concept that elevates and evokes the profound well-being of mind and body through the innovative design of its interior, exterior and personal spaces, connecting residents with the surrounding nature through Bio Living.”