This year’s edition of the SMILE campaign is bigger than ever and includes Mall Gift Cards, instant prizes, surprise gifts and the return of the much-loved family board game, Monopoly.

•From April 23 – May 22, Majid Al Futtaim is introducing a new experience that compliments the company’s recently launched regional marketing campaign designed to inspire people to spend more quality time with loved ones.
•Adding to the fun, Mall of the Emirates and City Centres Deira and Mirdif are bringing back the giant award-winning game Monopoly. From May 9 – 22, shoppers will have the opportunity to play the much-loved board game designed exclusively for Majid Al Futtaim. This year the game features new elements that are inspired by the SMILE campaign such as the ‘Smile Cam’ square that projects the players face onto a big screen and the ‘Make a Smile’ square asks participants to spread happiness and make others smile. Mr. Monopoly is back but with a few tricks and surprises up his sleeve! Shoppers can play Monopoly at Mall of the Emirates, City Centre Deira and City Centre Mirdif on weekdays from 12pm – 10pm and on weekends from 12pm – 11:30pm.
•Until May 8, SMILE will reward shoppers with Mall Gift Cards and prizes when shopping in any of the stores in Mall of the Emirates, City Centre Deira and City Centre Mirdif. Participants are invited to redeem the Gift Cards at the malls ‘Smile Booth’ where they will have the chance to win gift cards and instant prizes corresponding to the voucher amount

The SMILE campaign is just the start of fun coming to Majid Al Futtaim’s malls in Dubai over the coming months.