Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia received a2018 International Council of Shopping Centers (ICSC) VIVA Award for its Hands Free Shopping service at Mall of the Emirates. The prestigious ICSC Viva Awards recognises its world wide Gold winners and judged by marketing experts Mall of the Emirates received an honouree title in the global marketing category.

“The ICSC VIVA Awards are a benchmark for global industry excellence. Securing the only award in the region underlines our mission to lead by example and deliver world-class impactful campaigns and outstanding customer experiences. We look forward to delivering more award worthy experiences as we continue to follow our vision of creating great moments for everyone, everyday,” said Hussain Moosa, Director for Mall of the Emirates at Majid Al Futtaim – Properties.

ICSC’s VIVA Awards celebrate vision, innovation, value and achievement in design, development, sustainability, marketing and retail, honouring projects from around the globe. Developers, architects, and marketers compete for the VIVA Awards to cement their status as key global retail real estate players. The awards were judged by panels of industry professionals and presented during a ceremony in Las Vegas at ICSC’s 2018 RECon, the premier retail real estate convention.

The mall’s introduction of Hands Free Shopping set the barre for convenience by revolutionising the traditional shopping journey. Powered by Fetchr the service invites shoppers to drop off their shopping bags and collect them later or have them delivered anywhere at their convenience. Hands Free Shopping compliments the mall’s existing service portfolio such as the fleet of luxury chauffeur driven vehicles offering a comfortable and private mode of transport to and from the mall, as well as the conveniently located valet parking service and VIP waiting lounge.