marhaba Enhances Dubai Offering To Meet Increased Traveller Demand As Brand Turns 30
marhaba, part of dnata and one of the world‘s fastest growing passenger services providers, turns 30. Since 1991, millions of travellers landing in Dubai have been welcomed by the marhaba team with its signature ‘Meet & Greet’ service.
The popularity of marhaba’s airport hospitality services has grown exponentially in line with Dubai’s growth as a major international travel hub, and marhaba has continually expanded its product offering with a growing list of services and extra options designed to ease and fast-track passengers’ journey. marhaba’s popular services now include baggage transfer, flowers on arrival and chauffeur driven cars.
In addition to enhancing its product offering, marhaba expanded its global footprint and today operates 14 airport lounges across the UAE, Australia, Singapore, Switzerland, Pakistan and The Philippines.
This month marhaba welcomes thousands of visitors to Dubai from the world in one of the busiest periods for international travel to the UAE. In preparation for international visitors for Expo 2020 Dubai and the UAE’s 50th Jubilee, marhaba revealed a new design and experience at its original flagship lounge in Dubai International’s (DXB) Terminal 3, earlier this year.
To mark its 30th anniversary, marhaba is announcing 30% off* marhaba lounge services in Dubai, until 30th November 2021.
Steve Allen, Executive Vice President of dnata, said: “We are thrilled to celebrate the 30th anniversary of marhaba, a globally renowned member of the dnata family. Across our portfolio of aviation, travel and hospitality businesses, we pride ourselves in delivering innovative services that ensure an excellent experience for customers at every stage of their journey. We continue to enhance our offering to best meet the needs of travellers and help them safely reconnect with their families, friends and business partners.”
Shahab Al Awadhi, Head of marhaba Global, said: “This is an exciting time for marhaba as we take a nostalgic view at our beginnings here in Dubai, as a team of 20. Three decades later, more than 400 marhaba employees serve millions of airport customers annually. Globally, we now offer 14 lounges in six countries, whilst our signature ‘Meet & Greet’ service – which was our sole product in Dubai in 1991 – is now also available in Switzerland and will be launched in Australia, reflecting our ambition to extend Arabian hospitality from Dubai to the world.
“We’ve witnessed the evolution of airport travel experiences over the decades, and in the last year particularly there’s been a focus on enhanced hygiene and passenger safety protocols. The overall trend indicates that more travellers are looking to ease and enrich their time at the airport through our extensive range of services, which we will continue to grow and evolve to meet their needs. In Dubai this has included bespoke adjustments to make sure that international visitors arriving in the UAE for Expo 2020 Dubai are provided with extra levels of comfort and assurance.”
In a recent 2021 survey marhaba conducted with its local customers, 56% of respondents indicated booking marhaba services on behalf of their family, friends, or others, compared to 44% booking for themselves, to ensure their important guests and loved ones the best airport experience possible.
Fast-track immigration came out as the service inclusion holding the most importance to Dubai customers at 31%, followed by a welcome on arrival, and escort through the airport at 24% and 21%, respectively.
On top of a refresh of the design of its signature lounges in Dubai, marhaba recently signed a partnership with SaniService to ensure to the highest levels of cleanliness. marhaba’s contract to manage the SkyTeam Exclusive Lounge in Dubai International (DXB), Terminal 1 has also been extended for a further five years. One of only five SkyTeam lounges in the world, its luxury service has now reopened to First, Business Class and Elite Plus passengers.
For more information on marhaba airport services and to avail the limited-time 30% off Dubai lounge services, see www.marhabaservices.com.
The marhaba brand is part of dnata, a leading global air and travel services provider. A trusted partner of over 300 airline customers, dnata offers ground handling, cargo, catering and travel services in 35 countries.
*Passengers looking to experience the newly-renovated marhaba lounge at Dubai International’s (DXB) Terminal 3 can avail a limited-time 30% discount of its services until the end of November 2021, by using promo code MARHABA30 when pre-booking Lounge Services on the marhaba website, to mark the passenger service provider’s 30th anniversary.
