McDonald’s UAE will open its sixth restaurant at Dubai Airports with unique implementations of interactive technologies beginning of next year. Located at the new Concourse D, Terminal 1, the 310 square meter store will be introduced once the facilities at Concourse D have been completed, helping to boost accessibility, convenience and elevating its customer dining experience at the airport.

This case presents McDonald’s efforts in achieving its global expansion strategies while lifting the total number of McDonald’s outlets in the Emirates to 131.