The quest for youth and beauty has been a relentless human pursuit over centuries. Our looks impact how we feel and how we present ourselves to the world. This relationship between inner and outer beauty has fuelled innovation, evolved aesthetic surgery into a booming industry, and nurtured highly skilled aesthetic surgeons.

Hollywood stars have always set the benchmark for beauty and confidence, inspiring fans to emulate their style and appearance. Therefore, it is only natural that image-conscious and affluent clientele seeking physical perfection travel great distances to consult with Beverly Hills 90210’s famed cosmetic surgeons for flawless results.

Soon, sophisticated and trend-focused individuals in the region will no longer need to travel far and wide to consult with Hollywood’s most skilled plastic and aesthetic surgeons. Meraas has joined forces with Beverly Hills Sunset Surgery Center International (BHSSCI), the multi-dimensional concept whose clientele includes some of the world’s most celebrated faces, to bring the best names in comprehensive aesthetic treatment to the UAE starting from January 2019.

BHSSCI’s elite team of more than 25 specialists, led by Dr. David Matlock, 90210’s pioneering cosmetic surgeon, will be based at Valiant Clinic, Meraas’ premium multi-specialty clinic in City Walk. The region’s high net-worth individuals with a passion to enhance their appearance  can join Dr. Matlock’s long list of Hollywood celebrities comprising Academy Award, Golden Globe, Emmy, Grammy, and American Music Awards winners, heads of state, and Fortune 500 company executives, among others.

The panel of celebrity aesthetic surgeons will also include Dr. Andrew Ordon, a long-time co-host of the popular Emmy Award-winning talk show The Doctors, and Dr. Raj Kanodia, Los Angeles’ #1 rhinoplasty surgeon. The panel will work closely with the resident medical team at Valiant Clinic to ensure exceptional standards of pre- and post-procedural care.

The Center will leverage Valiant Clinic’s superior infrastructure and facilities in addition to its unmatched concierge services to guarantee a bespoke VIP experience for every client.

Dr. Marc Ruemmler, General Manager of Valiant Clinic, said: “Dubai is consolidating its position as the regional base for some of the most respected doctors and premier care facilities in the world. With its strategic geographic location, just hours away from global hubs, the city offers an ideal gateway for people on the go who seek luxury outpatient procedures, such as cosmetic surgery.

“At Valiant Clinic, we have always focused on understanding and anticipating patient requirements, and providing holistic, premium experiences. Our audience is the modern patient with uncompromising standards, looking for a trustworthy healthcare partner for self and family. BHSSCI shares our quest for excellence, and we believe that our facility in Dubai will provide an ideal platform for its star doctors. Members of the region’s discerning population can now enjoy consulting with the world’s finest cosmetic surgeons in the comfort, luxury, and convenience of their preferred familiar destination.”

An increasing number of people are currently turning to aesthetic procedures to achieve comprehensive physical and emotional well-being. According to a report by PwC, the global aesthetic surgery market is projected to grow at the rate of 10 per cent annually. The number of non-invasive procedures that are part of the sector, will continue to increase by 10.3 per cent every year and is anticipated to reach 13,400 by 2021.

Dr. Matlock said: “BHSSCI is at the forefront of the cosmetic surgery field today, led by a team of more than 25 elite and passionate physicians with over 500 years of cumulative surgical experience. We have served more A-list clients than any other group in the world, demonstrating our ability to consistently deliver high-quality well-being services. We routinely receive significant interest from the Middle East, South Asia, and the Far East, and will soon be able to address regional consultation requests from our new hub in Dubai.”

Beverly Hills Sunset Surgery Center International at Valiant Clinic will offer comprehensive services under the following categories: General Plastic and Reconstructive Surgery, Head and Neck Facial Plastic and Reconstructive Surgery, Female Genital Plastic Surgery, Cosmetic Dermatology, and Cosmetic Dentistry.