STARZPLAY, the leading subscription video on demand (SVOD) service in the MENA region, has entered into a strategic alliance with Sharaf DG, one of the region’s most successful electronic retailers, to offer a free annual subscription to DG Member Programme members.

The DG Member Programme is an annual subscription that comes with a renewable one-year validity and offers discounted shopping across Sharaf DG’s stores in the UAE, Oman, Bahrain and Egypt as well as its online shopping portal www.sharafdg.com.This programme would soon be available through online portal in Kingdom of Saudi Arabia. In this latest partnership, DG Members will now be able to access the best of online entertainment including Hollywood, Bollywood and Arabic favourites via STARZPLAY.

Sharaf DG is offering its membership of discounted shopping benefits and a free annual STARZPLAY subscription at a price of AED 239. The annual subscription of STARZPLAY costs AED 480.

Nilesh Khalkho, CEO at Sharaf DG, said: “Unlimited entertainment and unmatched discounts are now the two key offerings of DG Member Programme. We are excited to have partnered with STARZPLAY, as the DG Member Programme has become a more delightful experience that takes shopping at Sharaf DG to the next level.”

Maaz Sheikh, CEO at STARZPLAY, added: “Our latest strategic partnership makes perfect sense – as leaders in our own respective fields, STARZPLAY and Sharaf DG share a customer-centric approach that drives benefits and enhances value for our customers. DG Members can now enjoy access to STARZPLAY’s content as we continue to expand and diversify our viewing options for subscribers according to regional demand.”

The news represents the latest move in STARZPLAY’s growth story as it continues to expand its regional footprint and product offering to its expanding customer base. STARZPLAY made a multimillion-dollar investment in programming content during the first quarter of 2019, curating series and movies tailored to its demographically diverse viewer base.