Commemorating Fika, a Swedish social phenomenon involving quality time with colleagues, family, friends or someone you are trying to get to know over a coffee and pastries, a Guinness World record was achieved at Expo 2020 last night.

A line of traditional Swedish cinnamon buns showcased at the Swedish Pavilion at Expo 2020 has been declared by a judge from Guinness World Records to be the longest in the world. This achievement commemorated Cinnamon Bun Day, which is held on the 4^th of October. This is an annual theme day that celebrates Swedish baking traditions of the “Kanelbulle”.

Mister Baker’s team worked tirelessly to create the line of 1500traditional Swedish cinnamon buns.

“To bake our way into the record books is a testament to the hard work, agility and dedication that you see every day in our 22 cake shops. We are honoured to have been a part of this Guinness World Record at the greatest show on earth Expo 2020,” added TusharFotedar, director, Mister Baker.

Once certified as a record, the rolls were also shared with the hundreds of Expo-goers in and outside the Swedish pavilion who celebrated the record.