The all-new lifestyle enhancer concept store, Ninjoo, introduces a selection of must-have fitness and wellness essentials for customers to kick-start or continue their fitness regime indoors, avoiding the blistering heat!

Housing the most unique and vibrant catalog of products for health conscious individuals, Ninjoo challenges conventional expectations of lifestyle and fitness products by revolutionizing the way sporting goods and equipment are used and looked at. With the temperatures reaching a scortching 40 degrees celsius during the UAE summer months, customers can look no further than Ninjoo as a one-stop shop to find the most innovative products to easily use at home, or within gyms due to the size and flexibility.

Premium, relevant, inspiring, and unapologetic, Ninjoo offers a variety of products that run on a scale of convenience to luxury, and caters to all popular fitness and wellness categories including sports, general fitness, yoga and meditation, nutrition, recovery, and beach and outdoor. The digital store has organized a number of at-home fitness essentials for this summer, that can all be found on their website, which include the following

Behind Ninjoo is a team of fitness conscious and style-minded individuals inspired by innovation and design. The unique e-commerce platform was built to motivate customers to boost their active lifestyle whilst bringing game-changing products to the forefront. Founded in January 2021 by Aurore Nio, Dimitris Karakassis, and Saeed Al Naji, Ninjoo was created to bridge the gap between the ever-evolving athleisure wear and static fitness equipment. Ninjoo acts as a stage for high-tech, trendy or regular products with a twist, products that are built with sustainability at heart or are well explained essentials. Ninjoo’s goal is to make an active lifestyle something that every individual wants to achieve.