Novo Cinemas will be starting off the holiday weekend with the stars of the upcoming action film Al Khalya, who will be attending the red-carpet premiere of the film at Novo Cinemas,Dubai Festival City Mall on Wednesday, August 30th. The cast and crew including Ahmed Ezz,Mohamed Mamdouh, Amina Khalil and Samer Al Masri will be accompanied by director Tarek El Erian and Syrian singing sensationAssala Nasri. The stars of the film are set to interact and answer questions from fans and media on the red carpet.

The long weekend will also see new releases including the summer’s most highly-anticipated horror film – Wish Upon –from the director of Annabelle and the maker of Insidious, as well as IMAX action film American Made starring the king of action movies, Tom Cruise. For those who want action with an emotional twist, then Hitman’s Bodyguard screening in the newly opened 4D screen at Dubai Festival City Mall is the film for them. Novo Cinema have created a unique immersive environment with our special EFX generators that allow cinema-goers to “feel” the movie’s jolts and pokes, the wind and water, and even the scents.