17^th February 2019, Dubai: Novo Cinemas have done it again! The innovative and award-winning brand has unveiled its state-of-the-art flagship location at IMG Worlds of Adventure in Dubai. Bolstering through the region with their largest IMAX® with Laser cinema in Dubai, featuring next-generation Laser technology – Novo’s ultra-modern multiplex comes complete with a stunning ‘cosmic’ aesthetic and boldly represents the next generation of cinema in the region.

In true Novo style the screen opened with an outpouring of love on Valentine’s Day, Thursday 14^th February 2019, showcasing escapism in its greatest form. The complex boasts a 12-screen multiplex which has been designed to immerse customers into an otherworldly reality. The venue stands for a futuristic design using more than 5,000 meters of LED strip lighting in customized colours and mirror lighting from floor to ceiling, an Instagrammable dream for social media followers.

The lobby itself is worth the visit but the true cinephiles will come for the IMAX® with Laser experience, and the choice of three VIP screens with Novo’s famous 7-Star service; a private lounge with dedicated fine dining menu and personal butler service, plus fully reclining leather seats combined with pillow and blanket amenities kit completes the premium offering, making the experience a home-from-home luxury treat.

Measuring 24.4m wide and 13.8m high with a seating capacity for 360 guests, the biggest IMAX® with Laser cinema in Dubai is a sight to behold and will take any film screening to new heights. Moreover, the newest Novo Cinemas location offers multi-purpose cinema screens available with presentation stage, making it the perfect space to hold corporate events and meetings.

IMAX® with Laser delivers stunning images and powerful, immersive audio to transport audiences into blockbuster films like never before. The experience is set apart by its next-generation 4K laser projection system which features a new optical engine and a suite of proprietary IMAX® with Laser technologies that deliver increased resolution, sharper and brighter images, deeper contrast as well as the most distinct, exotic colours ever available on-screen.

The new experience also features IMAX® with Laser’s 12-channel sound technology with new side and overhead channels that deliver a greater dynamic range and precision for the ultimate in audio immersion.
Debbie Stanford-Kristiansen, CEO of Novo Cinemas said of the opening: “Our inspiration for this unique new location was to transport our guests to a new reality or another world, while delivering that ‘WOW factor’. We truly believe that this amazing cinema will do just that – with the biggest IMAX® with Laser screen in Dubai, we are confident of delivering a jaw-dropping cinema experience like never before. We are also very grateful for the support of our partner IMG Worlds of Adventure, who have allowed us the freedom to continue pushing the boundaries of design and experience. No two Novo Cinemas are the same as we focus on innovation and creativity in all our venues”.

After catching their favourite stars on the big screen, movie-goers can choose to purchase a separate pass to access the park and meet their silver-screen heroes in real life, including famous Marvel characters.

With big plans for the new location including the introduction of exciting new F&B offerings, this new theatre will be top of the choice list for any movie-goer.

For more information on Novo Cinemas IMAX with Laser Experience® including movie showing times, head to their website: https://www.imax.com/theatres/novo-img-dubai-imax