New research from Kaspersky Lab shows that one-in-ten people would bend the truth on social media in order to get more people to like their posts. The research also shows that in their pursuit of likes, men are more likely than women to post their privacy away.

To attract attention and secure a significant number of likes, around one-in-ten people (12%) pretend to be somewhere or doing something that might not be strictly true. This rises to 14% of men, suggesting that many would rather get social media attention than share a realistic portrayal of their lives.