Persil Abaya, the leading abaya wash detergent in the GCC manufactured by Henkel, has announced Nov 29 as the deadline for its abaya design competition, part of the women empowerment campaign titled Abaytik Stylik (Your Abaya, Your Style).

Those who are interested to join must submit their original abaya design sketches on https://advocacy2.typeform.com/to/OtNNildC. Candidates will go through several stages of the competition including an online coaching session where they will receive tips from fashion design and style experts in the region such as abaya designer Amal Murad.

Selected winners – who will be chosen according to their creativity, originality and overall design aptitude – will have the opportunity to attend online certificate design and styling programmes at French Fashion Institute ESMOD Dubai, and be featured in fashion e-magazines.

Abaytik Stylik was launched in conjunction with the re-introduction of Persil Abaya 2in1 shampoo, designed specially to protect the color and soften the fabric while keeping the abayas fragrant.